Redken's new Acidic Bonding Concentrate...And we love it!


Damage and dryness are some of the most common and frustrating hair concerns. And it’s no surprise. After all, hair can become damaged for many reasons-bleaching and highlighting hair color services, excessive blowdrying or hair styling with heat tools, even environmental factors such as sun exposure and wind.


If your hair has become dry or damaged, it’s important to remember that you can hydrate, strengthen and restore your strands with the right hair care regimen. And now, Redken is introducing the haircare regimen to repair damaged hair and provide immediate results for a total hair transformation. Discover the all-in-one hair solution and experience Redken’s most powerful haircare: Available NOW in 2021, NEW Acidic Bonding Concentrate is the must-have system for moisturizing and repairing all types of damaged hair. This all-in-one system provides ultimate repair, intense conditioning, and color fade protection and is for all hair types and textures.


This three-step regimen is formulated with Citric Acid, an alpha hydroxy acid within Redken’s concentrated Bonding Care Complex, a technology that strengthens the weakened bonds of the hair and improves the strength and resilience of damaged hair for immediate visible results. When used as a 3-step system of shampoo, conditioner, and conditioning leave-in treatment, Acidic Bonding Concentrate’s pH-balancing formulas infuse hair with the intense conditioning and ultimate repair that dry, damaged hair needs. Plus, for all the hair color enthusiasts out there, it’s suitable for color-treated hair, helps protect from color fade, and is sulfate-free.


Experience immediate results and ultimate hair transformation with 56% less breakage, 82% less visible split ends, and 11x smoother hair when using the Acidic Bonding Concentrate system.


EXPERIENCE THE POWER OF ACIDIC BONDING CONCENTRATE - SEE THE


AMAZING RESULTS REDKEN'S VIDEO BELOW








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